Our Values

Our Values provide the foundation and bedrock of who we are.

At PWA we aspire to display the following values when working with all our clients:


Trust – Our #1 priority is to establish a personal, committed relationship with you based on honesty, openness, and confidentiality.

Integrity – Plain and simple, we always try to do the right thing for you. Our firm is based on the highest ethical principles which come from strong family backgrounds. Your well-being is paramount and drives our processes, analyses, communications and advice.

Objectivity – One of the greatest assets we bring to your financial life is the fact that we are removed from your situation. We can be more objective than you can. We believe in making decisions based on research, rather than pursuing what is temporarily popular or superficially appealing. As an independent firm, we can provide advice and recommendations which are free from the demands of larger financial companies.

Professionalism – Our employees are highly educated and have broad experience in the financial industry. We also value continuing education to remain current with the most effective financial techniques and products. This allows us to offer you superior investment advice. Our professionals maintain strict confidence on all client discussions, information and all advice provided.

Initiative – Procrastination is the most common reason many individuals never achieve their financial goals. It is our job to encourage you to spend time planning, and take action to implement once you have made a decision.

Relationship – We place the highest value on our relationships, and want to serve you, your family and your friends. We work with you to define and accomplish your goals by knowing who you are, and what your financial, life and family goals are.

Excellence – We are committed to providing outstanding quality in the advice we provide, the planning we undertake, the products that we recommend, and the service that we provide. Having dedicated, smart, and caring professionals at PWA delivers excellence to you.

Discipline – We maintain a disciplined approach to communicating with you, reviewing your financial plans, continuous investment research and asset allocation management to help maintain optimal and healthy portfolios for you.

Pacific Wealth Advisors, LLC
2391 The Alameda, Suite 200
Santa Clara, CA  95050
Phone (650) 353-4702 |  Fax (650) 433-5404

Securities and Advisory Services offered through LPL Financial.  Member FINRA/ SIPC 

Information provided on this website is solely intended for the use of individuals residing in the states listed. No information provided on this website is intended to constitute an offer to sell or a solicitation of an offer to buy shares of any security, insurance product, advisory product or service, or other financial product or service. Pacific Wealth Advisors, LLC, its Investment Advisor Representatives, or the Registered Representatives or Investment Advisor Representatives with LPL Financial whose identities and association with Pacific Wealth Advisors, LLC are disclosed herein may only discuss securities and advisory services or transact business with persons who are residents of the states listed below or states where the Investment Advisor Representative is excluded or exempt from registration. Current states of registration are: AZ, CA, CO, FL, HI, IL, NM, NV, OH, OR, SD, TX, WA, WI.  Consulting services offered through Pacific Wealth Advisors, LLC, a Registered Investment Advisor and a separate entity from LPL Financial.  Investment Advisory services offered through LPL Financial.

Our Team members of Pacific Wealth Advisors may be Registered Representatives and/or Investment Advisor Representatives (IARs) with LPL Financial.  In such capacity as IAR, the IAR may offer advisory accounts through LPL Financial, the details of which are fully described in LPL's Form ADV or relevant schedules.  Financial Planning clients are under no obligation to use PWA or its IARs, or the IARs of LPL Financial, to implement advisory recommendations.  

If your state of residence in not listed herein, Pacific Wealth Advisors, LLC, its IARs, or the IARs with LPL Financial associated with Pacific Wealth Advisors, LLC may be excluded or exempt from registration in your state and may conduct business upon registering. To check on excluded or exempt status, please email contact@pacwealthadvisors.com for specific information. As additional assistance, you can locate an LPL financial representative in your state by accessing www.lpl.com.